Interestingly, some say that these dolls look like a take off of the recent Jem and the Holograms comics.

Judging by the promo photos, Mattel decided to take the cool styling of old school Monster High dolls and bring it into the real world with these fun punk looks. Mattel is definitely playing on the ‘curvy’ body type, but on a shorter doll. The five uniquely articulated dolls feature new body types, as you can see from the promo photo. Join the crew this July at Walmart stores across the US! #WildHeartsCrew”.Ĭharacters include musician Cori Cruize, photographer Kenna Roswell, skater Jacy Masters, dreamer Rallee Radmore, and rocker Charlie Lake. From Mattel, the line is all about “celebrating those that wear their heart on their sleeves, the Wild Hearts Crew is a sisterhood of girls challenging everyone, everywhere to #DareToBeDifferent. With a release date of July 2019, the Wild Hearts Crew will be exclusive to Walmart stores. Finally, something new is hitting the doll market! From Mattel, creators of the iconic Barbie doll, comes a brand new line of dolls- the Wild Hearts Crew.

Wild heart crew full set